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Gopuff strategizes ‘next chapter’ with largest-ever national campaign
Gopuff strategizes ‘next chapter’ with largest-ever national campaign
Gopuff strategizes ‘next chapter’ with largest-ever national campaign “Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.” Sara Karlovitch
Key to “Bring The Magic” is a 60-second hero film that attempts to showcase the feeling of joy one gets from the delivery of the brown Gopuff bag. Courtesy of Gopuff Dive Brief: * Gopuff has launched its largest-ever national brand campaign titled “Bring The Magic,” per a press release. The multi-channel effort seeks to portray how the delivery service brings magic to everyday moments while defining the company’s “next chapter.” * Made with Mother New York and Media by Mother, the campaign spans cinema, influencers, linear, connected TV, over-the-top, out of home and social channels. Launch efforts also included a presence on TikTok and ads within the NBA playoffs on ESPN, ABC and Turner. * Additionally, Gopuff is riffing on its brown delivery bag, a central part of its branding, by issuing a series of limited-edition tote bags inspired by major cities and pop-culture moments, like “The Yes Chef Bag,” which nods to Hulu series “The Bear.” Dive Insight: Gopuff is going all-in with a national campaign that positions the delivery company as a seamless solution to everyday inconveniences, such as forgetting an ingredient for dinner or needing a quick sports drink. Key to “Bring The Magic” is a 60-second hero film that attempts to showcase the feeling of joy one gets from the delivery of the brown Gopuff bag as items are seamlessly delivered with just-right timing. The spot was directed by Adam Berg of Smuggler.
To launch the effort, the brand planned a TikTok takeover and a tie-in with the NBA playoffs. Additionally, campaign materials are being strategically placed in movie theaters. The hero film was shown in theaters for the opening weekend of the film “Challengers” and will similarly appear for the opening weekend of “The Fall Guy.” Gopuff is also hoping to connect its brown delivery bag to relevant pop culture. First, the delivery service will issue a series of limited-edition, city-inspired tote bags in New York City, Miami and Philadelphia. To further connect with culture, there will be themed collections such as “The Yes Chef Bag,” “The Situationship Bag,” “The Prepper Bag” and “The Dial Up Bag.” Together, the campaign helps frame the company’s “next chapter,” per release details. “Bring The Magic is a strategic campaign designed to share that magic with a broader audience while also serving as a promise to our existing customers that, with Gopuff, their every day can be a bit more special. By taking a more refined approach with this campaign and the creative, we’re growing up, without growing old,” said Tyler Stewart, head of marketing and creative partnerships at Gopuff, in a press statement. Gopuff has often made its quick delivery of snacks and other items a mainstay of its advertising. In October, it partnered with M&M’s to offer a solution for consumers who run out of Halloween candy too soon. The brand last April also launched an election-style campaign, titled “I Puffed Today,” for 4/20, a popular holiday celebrating weed culture.
submitted by /u/jemy26 to u/jemy26[link] [comments]
WTF why did I even cash out?
Got this bet on lock!
[Sports] - How much are last-minute 2024 Formula 1 Miami Grand Prix tickets? | NY Post
What you guys think Canes fans?
[Sports] - How much are last-minute 2024 Formula 1 Miami Grand Prix tickets?
F1 2024 第6戦 マイアミGP フリー走行1 スプリント予選 実況
#実況を楽しむコツ 1. 分からないことがあったら調べる前にここで聞こう。きっと誰かが優しく教えてくれる 2. コメントの並べ替えを「新着」にしよう。新しいコメントが上に来て見やすくなるよ 3. スタンプを使ってみよう。スタンプ一覧はこちら
タイムテーブル 日付 放送内容 放送時刻 放送元 5月4日(土) フリー走行1 01:20‐03:10 フジNEXT 5月4日(土) スプリント予選 05:20‐07:30 フジNEXT 5月5日(日) スプリント 00:30‐04:30 フジNEXT 5月5日(日) 予選 04:50‐09:00 フジNEXT 5月6日(月) 決勝 04:20‐10:00 フジNEXT 5月10日(金) 第6戦マイアミGP特集 20:00‐21;00 フジNEXT 5月1日(水) F1 Time #10 22:00- DAZN 5月4日(土) フリー走行1 01:30‐ DAZN 5月4日(土) スプリント予選 05:30‐ DAZN 5月5日(日) スプリント 01:00‐ DAZN 5月5日(日) 予選 05:00‐ DAZN 5月6日(月) 決勝 05:00‐ DAZN*DAZN決勝は04:20配信開始
その他の情報- ライブタイミング : F1 LIVE(公式) / PlanetSport.com
- スポッターガイド : Spotter Guide.com
コース情報・コースマップ : F1公式 - マイアミ
審議結果 : FIA公式 - マイアミ
オマケ:現地天気予報&レーダー
金曜:大体晴れ/大体晴れ 29/23度(24~19%)東22km/hの風/東21km/h 土曜:大体晴れ/大体晴れ 29/23度(24~23%)東22km/h/東20km/h 日曜:所により曇り/大体晴れ。 29/23度(17~14%)東南東23km/h/東南東21km/h
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[Sports] - F1 back in Miami for another blast of showbiz in the sun | Guardian
Tito’s clears
Official - Thursday Free Chat Thread
Good Morning r/Patriots
__
Free place to chat and a good place to discuss whatever you like with other sub users
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2024 Opponents Set.__
Patriots Coaching Staff Tracker.__
New England Patriots News Catchup Links -Way-too-early roster projections: Who’s in, who’s out?- Transaction: Patriots release OL Conor McDermott.
- Mike Dussault discusses how the Patriots continue take care of their own players, with a lucrative four-year extension for breakout DL Christian Barmore.
- Evan Lazar’s Film Review: Analyzing second-round WR Javon Baker’s fit in the offense.
- Paul Perillo’s Patriots Mailbag: Maye excitement, OL questions and more.
- Alexandra Francisco reports Patriots players attended the Revolution vs. Inter Miami CF with Lionel Messi in town.
- Draft Analysis: Mike Dussault and Evan Lazar recap the Patriot’s 2024 NFL Draft. (6.15 min. video)
- Highlights: Drake Maye’s first days as a New England Patriot. (5.37 min. video)
- Mike Reiss passes along a report from Adam Schefter and agent Nicole Lynn that the Patriots and DT Christian Barmore have reached agreement on a four-year deal with a maximum value of $92 million.
- Mike Kadlick posts his post-draft roster projection: Sorting out a crowded WR room, the Joe Milton dilemma; More
- Mark Daniels breaks down the Patriots 89-player roster: Eliot Wolf has overhauled the offense.
- Matt St. Jean offers a way-too-early 53-man roster projection, including 10 rookies and a handful of veteran cuts.
- Cam Garrity puts together his own way-too-early 53-man roster projection for the Pats.
- Karen Guregian grades the draft picks for the Patriots.
- Mike Reiss details how the Patriots decided QB Drake Maye was their future.
- Mike Kadlick shares some quick-hit thoughts on the Patriots’ 2024 draft class. Drake Maye “a slam dunk.”
- Phil Perry says the Patriots are open to Drake Maye starting in Week 1.
- Karen Guregian highlights WEEI guest Drake Maye on how much does he want to be the Patriots Day 1 starter.
- Tom E. Curran shares his take on a business-like 2024 NFL Draft for Eliot Wolf and Co: The Patriots didn’t mess around after taking Drake Maye at No. 3.
- Karen Guregian considers whether Eliot Wolf has done enough to secure the GM title long term.
[link] [comments]
Mets PREGAME THREAD - Thursday, May 02
- Current conditions at Citi Field: 63°F - Partly Cloudy - Wind 8 mph, Out To CF
- TV: Cubs: Marquee Sports Network, Mets: SNY
- Radio: Cubs: 670 The Score, Mets: WINS 92.3 FM HD2 (es), WCBS 880
- MLB Gameday
- Statcast Game Preview
COL 0 @ MIA 0 - Top 1, 0 Outs
WSH @ TEX 02:35 PM EDT
Last Updated: 05/02/2024 12:11:04 PM EDT, Update Interval: 5 Minutes
submitted by /u/NewYorkMetsBot2 to r/NewYorkMets[link] [comments]
Gopuff strategizes ‘next chapter’ with largest-ever national campaign
Gopuff strategizes ‘next chapter’ with largest-ever national campaign “Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.” Sara Karlovitch
Key to “Bring The Magic” is a 60-second hero film that attempts to showcase the feeling of joy one gets from the delivery of the brown Gopuff bag. Courtesy of Gopuff Dive Brief: * Gopuff has launched its largest-ever national brand campaign titled “Bring The Magic,” per a press release. The multi-channel effort seeks to portray how the delivery service brings magic to everyday moments while defining the company’s “next chapter.” * Made with Mother New York and Media by Mother, the campaign spans cinema, influencers, linear, connected TV, over-the-top, out of home and social channels. Launch efforts also included a presence on TikTok and ads within the NBA playoffs on ESPN, ABC and Turner. * Additionally, Gopuff is riffing on its brown delivery bag, a central part of its branding, by issuing a series of limited-edition tote bags inspired by major cities and pop-culture moments, like “The Yes Chef Bag,” which nods to Hulu series “The Bear.” Dive Insight: Gopuff is going all-in with a national campaign that positions the delivery company as a seamless solution to everyday inconveniences, such as forgetting an ingredient for dinner or needing a quick sports drink. Key to “Bring The Magic” is a 60-second hero film that attempts to showcase the feeling of joy one gets from the delivery of the brown Gopuff bag as items are seamlessly delivered with just-right timing. The spot was directed by Adam Berg of Smuggler.
To launch the effort, the brand planned a TikTok takeover and a tie-in with the NBA playoffs. Additionally, campaign materials are being strategically placed in movie theaters. The hero film was shown in theaters for the opening weekend of the film “Challengers” and will similarly appear for the opening weekend of “The Fall Guy.” Gopuff is also hoping to connect its brown delivery bag to relevant pop culture. First, the delivery service will issue a series of limited-edition, city-inspired tote bags in New York City, Miami and Philadelphia. To further connect with culture, there will be themed collections such as “The Yes Chef Bag,” “The Situationship Bag,” “The Prepper Bag” and “The Dial Up Bag.” Together, the campaign helps frame the company’s “next chapter,” per release details. “Bring The Magic is a strategic campaign designed to share that magic with a broader audience while also serving as a promise to our existing customers that, with Gopuff, their every day can be a bit more special. By taking a more refined approach with this campaign and the creative, we’re growing up, without growing old,” said Tyler Stewart, head of marketing and creative partnerships at Gopuff, in a press statement. Gopuff has often made its quick delivery of snacks and other items a mainstay of its advertising. In October, it partnered with M&M’s to offer a solution for consumers who run out of Halloween candy too soon. The brand last April also launched an election-style campaign, titled “I Puffed Today,” for 4/20, a popular holiday celebrating weed culture.
submitted by /u/jemy26 to u/jemy26[link] [comments]
Finally My first NO HR hit
3 third time is the charm, right? First time I posted a no HR none of the 4 picks hit, the last time 1/3 hit, I told yall back then thar I was gonna come back after some research and post new picks, the thing is I didn't wanna flop on yall again this time so I didn't post it, but it did hit this time.
submitted by /u/MWC2050 to r/fanduel[link] [comments]
[Post Game Thread] The Boston Celtics (4-1) eliminate the Miami Heat (1-4) as they blow out the Heat in game 5 by a score of 118 - 84
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[WATCH THREAD] 2024 NBA Playoffs Round 1 5/1/24: Boston Celtics (3-1) vs Miami Heat (1-3) 4:30 PM PT | Los Angeles Clippers (2-2) vs Dallas Mavericks (2-2) 7:00 PM PT
Dubs season might be over, but the NBA Playoffs continue. Feel free to use this thread to watch & discuss the playoffs with your fellow Dubs fans (Also gives me an excuse to get rid of the Play-in PGT from the stickied post)
#Brate
Boston Celtics (3-1) vs Miami Heat (1-3)
Time: 4:30 PM PT
Where: TD Garden, Boston, MA
Network: TNT, truTv, Max, NBC Sports Boston, Bally Sports Sun
NBA.com Boxscore ESPN Boxscore
Los Angeles Clippers (2-2) vs Dallas Mavericks (2-2)
Time: 7:00 PM PT
Where: Cyrpto.com Arena, Los Angeles, CA
Network: TNT, truTV, Max, Bally Sports SoCal, KTXA
NBA.com Boxscore ESPN Boxscore
submitted by /u/NokCha_ to r/warriors
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